The Subaru BRZ is a Magnet for Future Sales
The Subaru BRZ is an excellent sports coupe that anyone interested in a sports car would be happy to own. The Subaru BRZ for sale stands out in the Subaru lineup as the only rear wheel drive car. All Subaru cars are all wheel drive versions so it would seem an odd choice to add to a line up. Another anomalous fact is that the BRZ accounts for less than 1% of all Subaru cars sold in Australia. Despite these facts, it is true to say that the Subaru BRZ is a very important car for the Subaru brand, and it will pay dividends in the years to come. Intrigued? Read on to find out more.
The BRZ Fills an Important Gap
The Subaru BRZ fills a gap in the current line up as Subaru does not have a sports coupe in the $30,000 range. This is important because this is an ideal price range to capture the attention of younger aspirational drivers. It is important for Subaru’s future business plans to attract new fans of the brand into the fold. Once they are hooked, Subaru fans are very loyal to the brand, that repeat business and loyalty is coveted by many other car brands. The BRZ for sale in Australia today is a perfect cheaper sporty alternative for customers that cannot stretch to a WRX. Down the line with a family in tow, our new customer today may well be looking at a more family oriented vehicle or an additional car for their significant other.
The BRZ Fits the Subaru Design Philosophy
If you’ve read an objective Subaru BRZ review, it is hard not to notice that people like driving it. Subaru have built their business on creating cars that are surefooted and fun to drive. Although it is a rear wheel drive car, the BRZ fits into this philosophy perfectly. Thanks to the efforts of the Subaru engineers we now have a rear wheel drive sports coupe that has the handling characteristics of an AWD car. This feat alone showcases the attention to detail and high quality engineering that Subaru has become known for.
As we said earlier, the BRZ is not a big seller for Subaru. In July 24 units were sold and 230 have been sold in total in this year to date. This is less than 1% of Subaru’s total for the year so far. However, it is apparent that the BRZ offers something more, and it has importance on a strategic level beyond being an excellent and affordable sports coupe.
If you’re looking for a Subaru BRZ for sale, contact us here at Peel Subaru. We have a brilliant selection of both new and used cars for sale, including the Subaru BRZ. We can also schedule a test drive for you so that you can experience the BRZ driving experience first hand. If you require financing, you will find that our rates are competitive, and we can suit a financing package to your unique circumstances. Our sales team is standing by to advise you of the latest Subaru BRZ price and to answer any further questions that you may have.