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Subaru Receives Another Award as 2015 Most Trusted Brand

Subaru Receives Another Award as 2015 Most Trusted Brand
Subaru Liberty

If you have been considering a Subaru Liberty Wagon for sale, you are likely to already be aware of the great reasons that this model is a sensible choice. However, the Subaru Liberty 2015 models now have another attractive feature as Subaru has been named as the 2015 Most Trusted Brand.

This honor was awarded by the vehicle valuation and information resource, Kelley Blue Book. Each year, Kelley Blue Book compile facts and figures for a wide range of vehicles and recently the company surveyed over 12,000 new car shoppers to determine the Best Performance Brand within the non luxury segment and the Most Trusted Brand. Once all the votes were tallied, Subaru came out on top.

The Brand Image Awards are an important component of the Kelley Blue Book Awards and are designed to recognise the outstanding achievements within the automotive industry to create and maintain the brand attributes which capture the enthusiasm of new vehicle buyers. According to Kelley Blue Book Vice President of Marketing Intelligence, Hwei-Lin Oetken, “perception is reality” and their Brand Image Awards allow new car shoppers to voice their opinions. He further commented that consumers are more influenced to take interest in automotive brands today, as there are “strong product lineups” together with “compelling marketing communications”. He also acknowledged that peer ratings and reviews ultimately affect vehicle purchase decisions.

This award is the first time that Subaru have won a Brand Image Award from Kelley Blue Book. This is thought to be the result of the highly rated range of vehicles now available including the Impreza, BRZ, Forester, Outback and Subaru Liberty 2015 models. The 2015 Most Trusted Brand title was snatched from the long time winner Honda. The brand also beat the Best Performance Brand 2014 winner Mini to claim the 2015 award.

Subaru has had a very successful year in regards to the Kelley Blue Book MY15 awards. The brand also claimed the 2015 Best Resale Value Award and the Five Year Cost to Own Award. They also received a number of model specific accolades.

The Kelley Blue Book Brand Image Awards are awarded based on the perception data for consumer automotive from the company’s Brand Watch study. The Kelley Blue Book Brand Watch is online model and brand perception tracking research. The study taps into the opinions of 12,000+ new vehicle purchasers annually on the main website of KBB.com. The data is gathered from a highly comprehensive study which offers an insight into how consumers perceive the important factors which drive their purchasing decisions. It also showcases the brand and model familiarity and loyalty among consumers.

With the range of new vehicles offered in this model year, such as the new Subaru Impreza, Forester, BRZ and Subaru Liberty wagon for sale, it is easy to see why consumers are taking a keener interest in this Japanese brand.


If you are interested in learning more about the current range of Subaru Liberty 2015 models, contact us. We have a wide selection of vehicles including new and used Subaru Liberty wagon for sale models. Our sales team would be delighted to assist you.

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Peel Subaru
Peel Subaru is the Subaru dealer in mandurah WA. Our car dealership has a huge selection of new and used cars to choose from. Call (08) 9582 6222.